Since Apple now makes most videos available almost immediately, what’s the point of traveling to San Francisco for the conference? Well there are multiple reasons why we still send an Egeniq delegation every year. For one, WWDC is more than just the sessions. Almost as valuable is the ability to talk directly to the Apple engineers that have worked on particular features. We tend to visit a couple of the Labs and/or talk to the App Review team to clarify things that we’ve struggled with or that we ran into while building our apps.
In the past this has helped us get apps past app review more smoothly, it has helped us interpret the review guidelines more accurately, and it has helped us to more efficiently implement certain features. It’s one thing to read the docs about a certain kit, it’s a wholly different thing to be able to to talk to the Apple developer that created the kit and hear why they do things in a certain way. Helps us understand the internals that much more.
Another reason why we go is that it’s the event for developers on the Apple platform. We have a chance to meet other developers, discuss things with them, perhaps convince one or two to join our team. There are many independent meetups and parties around the conference that are worth attending, in the past we’ve had many interesting conversations with people there.